Brand Identity

Brand IdentityMarketing
January 11, 2018

Typography Will Save the World…

Typography will save the world...immediately after graphic design and rock & roll have their shot at it. The Coca-Cola Company is hoping typography will at least bolster their marketing strategy and lead to increased sales. Earlier this week,…
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Brand IdentityIn the Press
December 4, 2017

Remembering Ivan Chermayeff (1932-2017)

Graphic Design legend Ivan Chermayeff has passed away at age 85. His legacy as co-founder of New York-based branding firm, Chermayeff & Geismar & Haviv includes well-known identities as the NBC Peacock, Chase Manhattan Bank, Mobil Oil, National…
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Brand IdentityTypography
April 27, 2016

If You Were Alive in the 70s and 80s….'ll recognize it as the former font used in Apple's early logos, as well as those of Trapper Keeper and Reebok—which kept it in use well into contemporary times. source: Fonts In Use: Motter Tektura is an ever-groovin…
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Lace Your Face is Blowing Up in Your Face 5
Brand Identity
July 23, 2015

In your Face with Lace Your Face

This is a product we named and created the brand identity for that just sold out on QVC UK! Like on Facebook #laceyourface #dermovia #specialmoderndesign Save Save Save Save
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The Hillary "H" Logo Controversy 2
Brand Identity
April 16, 2015

The Hillary “H” Logo Controversy

Oh the opinions going around about Hillary’s 2016 campaign logo! I give her credit for being memorable and not going the stars and stripes route. On the other hand, she could have used a softer touch— not feminine— just…
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What's a Buick? 2
Brand Identity
October 9, 2014

What’s a Buick?

Does anyone think it’s funny that Buick is doing a campaign about no one knowing what Buick is? What does Buick evoke? Nothing ...if they have to reinvent themselves. Sounds like a someone new got hired and cleaned…
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A Great Corporate Heritage Story 1
Brand Identity
July 15, 2014

A Great Corporate Heritage Story

Procter and Gamble's Origin Story- Who knew they married sisters? There is a great personable story here. One that is memorable and softens the corporate institutional image —for a second at least. Here is a really great timeline…
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