Brand Identity

Brand IdentityTypography
April 27, 2016

If You Were Alive in the 70s and 80s….'ll recognize it as the former font used in Apple's early logos, as well as those of Trapper Keeper and Reebok—which kept it in use well into contemporary times. source: Fonts In Use: Motter Tektura is an ever-groovin…
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The Hillary "H" Logo Controversy 2
Brand Identity
April 16, 2015

The Hillary “H” Logo Controversy

Oh the opinions going around about Hillary’s 2016 campaign logo! I give her credit for being memorable and not going the stars and stripes route. On the other hand, she could have used a softer touch— not feminine— just…
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What's a Buick? 2
Brand Identity
October 9, 2014

What’s a Buick?

Does anyone think it’s funny that Buick is doing a campaign about no one knowing what Buick is? What does Buick evoke? Nothing ...if they have to reinvent themselves. Sounds like a someone new got hired and cleaned…
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A Great Corporate Heritage Story 1
Brand Identity
July 15, 2014

A Great Corporate Heritage Story

Procter and Gamble's Origin Story- Who knew they married sisters? There is a great personable story here. One that is memorable and softens the corporate institutional image —for a second at least. Here is a really great timeline…
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Jackie Robinson Parkway Signage 2
Before and AfterBrand Identity
May 19, 2014

Jackie Robinson Parkway Signage

This just passed legal and is approved by Jackie Robinson's estate. This is one of many new street signs I designed for the historic scenic parkways via New York Department of Transportation (NYDOT). We are shaking things up…
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Brand IdentityInspirationMarketingTrick Bag
December 11, 2013

Consistency Breeds Credibility

How to show that your company is credible? — Consistency breeds Credibility. Keeping marketing materials uniform will give the impression you are organized and detail oriented. (I need to practice what I preach.)
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