Brand Identity

The Hillary “H” Logo Controversy

By April 16, 2015 No Comments

hillary
Oh the opinions going around about Hillary’s 2016 campaign logo!

I give her credit for being memorable and not going the stars and stripes route.

On the other hand, she could have used a softer touch— not feminine— just maybe some teeny rounded corners. And maybe monochromatic; blue on blue.

Those, out-of-the tube colors are harsh. And why is it so dithered?

Did someone forget to define the criteria for her before designing Hillary’s logo?
(design “credit” goes to Pentagram partner, Michael Bierut. This is a very pricey logo)
He sure does fancy arrows:
169_DSC_0047Michael Bierut arrows

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