Brand Identity

What’s a Buick?

By October 9, 2014 No Comments
What's a Buick? 2



Does anyone think it’s funny that Buick is doing a campaign about no one knowing what Buick is?

What does Buick evoke?

Nothing …if they have to reinvent themselves. Sounds like a someone new got hired and cleaned house.


Rather bland identity system over the centuries.

About admin

founder Special Modern Design since 2000