Brand Identity

What’s a Buick?

By October 9, 2014 No Comments

buick-special-station-wagon-11

logo_buick_shield

Does anyone think it’s funny that Buick is doing a campaign about no one knowing what Buick is?

What does Buick evoke?

Nothing …if they have to reinvent themselves. Sounds like a someone new got hired and cleaned house.

logo_buick_shield

Rather bland identity system over the centuries.

About admin