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Measuring Twice and Cutting Once Since 2000

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Brand IdentityThe Classics
January 15, 2019

Positioning is Where It’s At #alRies

I love reading things like this — especially when, at the time, they had no idea how "positioning" will catch on. CREATIVITY vs POSITIONING One is about art and the other about business. This is how I have…
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Brand Identity
December 11, 2018

New Honey Baked Brand Identity

Who knew ham could be so delightful? It wasn't easy but I found the designer of the new Honey Baked Ham Brand Identity.    His name is Chris Bayle and is an extraordinary designer. On this project he did…
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Brand Identity
December 10, 2018

SquareSpace’s New Brand Identity Design

At first I thought this was an April Fools joke but it is December. Did someone pull a MY SPACE for the new SquareSpace brand identity design? from thedrum.com: "The impetus for change came from the fact that…
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Inspiration
August 4, 2018

Timeless Design

When I first saw this on Francois-Charles of iconomaque's blog, I was drawn to the muted color palette at first. Looking further, I read it was designed in 1960. This is what timeless design looks like. I strive…
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Brand Identity
May 15, 2018

Belfast, Curious Heart Logo Transplant

I stumbled upon this redesign for the Belfast brand. And while it is explained on this site as... “When the city of Belfast decided to change their logo in 2008, they spent the staggering $280,000 for the new…
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Brand Identity
May 11, 2018

This Week in Logo Design: The Good, the Bad, the Ugly

Here is a brief roundup of some notable projects that went public this week. THE GOOD: Updated logo for Rotten Tomatoes by Pentagram Firstly, it's hard to believe that Rotten Tomatoes is 20 years old, and moreso that…
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Brand IdentityFood for thought
May 5, 2018

Finally, a Crazy Chicken

When I moved to Los Angeles, I knew but a few words of Spanish. I knew the words ‘loco’ and ‘pollo’. So when I saw so many El Pollo Loco Chicken Restaurants around but didn't feel like the…
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Inspiration
May 2, 2018

Design Inspiration: Record Label Logos

Designer and Illustrator, Reagan Ray has curated a nice collection of vintage record label logos on his website, with some additional suggestions in the thread of this tweet he made about it. Are there any suggestions that aren't…
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bush tribute billboard
In the Press
April 18, 2018

Classy Barbara Bush tribute

Lamar Advertising recently activated it's national network of billboards to pay tribute to former first lady, Barbara Bush, who passed away on April 17. Featuring a simple farewell message and her signature pearls, it was a classy nod…
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Jackie robinson parkway
In the Press
April 12, 2018

NYC Jackie Robinson Parkway

I know I have mentioned this often, but FINALLY after about three years of designing signs for New York City Department of Transportation (NYCDOT)'s Historic Parkways- the first sign will be presented to the public tomorrow. My story…
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