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Measuring Twice and Cutting Once Since 2000

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Studio News
December 13, 2017

World, Meet Robert

Thanks Robert Williams for being a star contributor. I met Robert virtually on John McWade’s Before & After GRID community page. He always posted such great stuff – helpful stuff . I knew the world needed to see…
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InspirationWe Likey
December 12, 2017

These Are a Few of Our Favorite ‘Zines

Who doesn't love a good magazine? Especially when said magazine features practical uses of high-quality paper stocks and progressive print techniques? Super-especially when said magazine is free, amiright? Well jingle your bells, we have an early gift for…
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In the PressWe Likey
December 7, 2017

The Way To What Is To Come

Pantone has named 18-3838 Ultra Violet as their 2018 Color of the Year. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.   We…
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Brand IdentityIn the Press
December 4, 2017

Remembering Ivan Chermayeff (1932-2017)

Graphic Design legend Ivan Chermayeff has passed away at age 85. His legacy as co-founder of New York-based branding firm, Chermayeff & Geismar & Haviv includes well-known identities as the NBC Peacock, Chase Manhattan Bank, Mobil Oil, National…
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Marketing
November 30, 2017

Nostalgia Marketing

Collector's Weekly has a fascinating interview with author Sarah Archer on her book, Mid-Century Christmas: Holiday Fads, Fancies, and Fun from 1945 to 1970. As a kid in the 1980s, the writer of the article, Lixa Hix, was blissfully…
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Inspiration
October 16, 2017

18 Minutes Will Change How You Approach Branding

If you are working on a re-branding project, or are thinking about re-branding (or just branding) your company, service or product... take about 18 minutes to watch this inspirational TED talk by Simon Sinek. You will have such…
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Marketing
September 29, 2017

Don’t even think about your website until…

Don’t even think about your website until you have your single-minded brand message locked down OR ELSE you will be putting band-aids on every little thing that comes up.
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Marketing
July 13, 2017

Instagram From Desktop

I finally joined the world of Instagram. Late bloomer, I am. I found an easy way to upload my designs to Instagram from my desktop by changing the ‘user agent’ in my browser. — for Safari, Chrome and…
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