THE UGLY: Be Best, First Lady Melania Trump’s Initiative
Any time the President or first lady become news, polarizing comments tend to fly. As such, I’m not going to comment on politics or administrations, except where design and content are concerned. That said, this logo is an absolute mess.
Melania allegedly designed the logo herself, “because she likes clean lines and wanted something that would appeal to children.” As much as the design world hates on Comic Sans, it would have been a much better choice for this logo, which contains no clean lines, and although it appears as if a child wrote it, I’m not sure how much appeal to said children it holds.
In full disclosure (and where it gets sticky), former first lady, Michelle Obama’s initiative (along similar lines) was called Be Better, so the right away, the name raises suspicion (and some people’s hackles.) It’s about the least flattering name one could choose if they want to distance themselves meaningfully from the previous administration’s policies. Then comes the fact that the website offered a brochure for download claimed to have been written by Melania, which was proven to have been authored by the Federal Trade Commission (sans the foreword that was written by Melania) during the previous administration. It all adds up to Be Bad, Be Worse, Be Worst, and that’s about all I can say about it, although in parting, it does remind me a bit of this…