Category

Before and After

Jackie Robinson Parkway Signage 2
Before and AfterBrand Identity
May 19, 2014

Jackie Robinson Parkway Signage

This just passed legal and is approved by Jackie Robinson's estate. This is one of many new street signs I designed for the historic scenic parkways via New York Department of Transportation (NYDOT). We are shaking things up…
Read More
My, How I Love Saul Bass- His Pitch to Ma Bell 1969 8
Before and AfterBrand IdentityWe Likey
February 2, 2013

My, How I Love Saul Bass- His Pitch to Ma Bell 1969

My instinct was to turn this quote around to say Summarize first THEN symbolize. Meaning, you must understand what and why you are designing before you can make a mark or symbol for it. It wasn't until I…
Read More
Before and AfterBrand Identity
January 24, 2013

Now in Technicolor!

Technicolor reinvented itself- good, bad or indifferent? Have they strayed too far from their heritage story? Technicolor received the best new logo award by the Business Marketing Association (BMA) of New York City on June 22, 2010 1970s--------------------------------------------------------…
Read More
UC Logo Not Dignified Enough?
Before and AfterBrand Identity
December 9, 2012

UC Logo Not Dignified Enough?

Funny thing about letting in-house designers creating your new brand.... What do you think the criteria was for the brand; University of California's new logo ? Do you think it feels more retail than collegiate? I don't think…
Read More
Ebay Unveils an Uncluttered Logo 2
Before and AfterBrand Identity
September 14, 2012

Ebay Unveils an Uncluttered Logo

Shifting away from the flea market image, ebay has spiffied itself up. Trend or strategic move? from ebay's site:Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online…
Read More
Before and After
August 23, 2010

Too Many Messages

Looks like this blog posting is going around --> via John McWade --> via James Robert Watson. Perfectly illustrated here.
Read More
Before and After
September 29, 2009

No Splat

  I noticed that the Noggin Channel went off the air this weekend and came back as Nick Jr. My five year old keeps me in the know of these things. AND I noticed Nick Jr, has a…
Read More
Before and After
July 20, 2008

Evolution of a Logo

Here is an interesting article about what seems to be a rush on large brands updating their logos. "...big businesses...overhauling their images in an effort to beat the economic downturn by staying fresh to existing clientele—and attracting new…
Read More