Category

Inspiration

Inspiration
October 16, 2017

18 minutes to Change Your Way of Thinking about Branding

If you are working on a re-branding project, or are thinking about re-branding (or just branding) your company, service or product... take about 18 minutes to watch this inspirational TED talk by Simon Sinek. You will have such…
Read More
Discovery-for-DesignInspiration
January 18, 2015

Saul Bass Attempts to Talk Kubrick into the Poster Design for “The Shining”

Saul Bass Poster Sketches for Stanley Kubrick’s ‘The Shining’. Check out the letter Saul wrote and his fish-head signature. --seen in a tweet by: Michael Bierut and this blog post says: Kubrick made Bass go through at least…
Read More
Brand IdentityInspirationMarketingTrick Bag
December 11, 2013

Consistency Breeds Credibility

How to show that your company is credible? — Consistency breeds Credibility. Keeping marketing materials uniform will give the impression you are organized and detail oriented. (I need to practice what I preach.)
Read More
Brand IdentityInspirationMarketingTrick Bag
October 18, 2013

Use Stories to Persuade

"when most of us advocate for ideas we think I've got a compelling argument, a fact or figure. Neuroscience research shows that our brains are not hardwired to understand logic... Our brain is wired to understand and retain…
Read More
What Does Heinz 57 Mean? 17
Brand IdentityInspiration
October 13, 2013

What Does Heinz 57 Mean?

According to the Urban Dictionary, Heinz 57 is used to describe a "person who is a mixed blood of many nationalities". Not exactly what Henry Heinz had in mind in 1892. As the story goes, while riding a train…
Read More
Brand IdentityInspiration
May 31, 2013

Flat Graphics Feel Good

Re-Vision Pop Culture Icons is an illustrated postcard series of several iconic personalities and comic action heroes designed by Forma & Co from Barcelona. Flat graphics are timeless. You cannot attach an era to this postcard series if you…
Read More
Hang Tags Don't Need to Be Dull 1
Brand IdentityInspirationMarketing
January 30, 2013

Hang Tags Don’t Need to Be Dull

Why do I love this so much? recycled on Etsy from: 25 ideas for how to reuse and repurpose junk mail: Hang tags can tell stories.   or a door hanger DIY hang tag. Stamp it.
Read More