Category

Marketing

Brand IdentityMarketing
January 11, 2018

Typography Will Save the World…

Typography will save the world...immediately after graphic design and rock & roll have their shot at it. The Coca-Cola Company is hoping typography will at least bolster their marketing strategy and lead to increased sales. Earlier this week,…
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Marketing
November 30, 2017

Nostalgia Marketing

Collector's Weekly has a fascinating interview with author Sarah Archer on her book, Mid-Century Christmas: Holiday Fads, Fancies, and Fun from 1945 to 1970. As a kid in the 1980s, the writer of the article, Lixa Hix, was blissfully…
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Marketing
September 29, 2017

Don’t even think about your website until…

Don’t even think about your website until you have your single-minded brand message locked down OR ELSE you will be putting band-aids on every little thing that comes up.
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Marketing
July 13, 2017

Instagram From Desktop

I finally joined the world of Instagram. Late bloomer, I am. I found an easy way to upload my designs to Instagram from my desktop by changing the ‘user agent’ in my browser. — for Safari, Chrome and…
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Brand IdentityInspirationMarketingTrick Bag
December 11, 2013

Consistency Breeds Credibility

How to show that your company is credible? — Consistency breeds Credibility. Keeping marketing materials uniform will give the impression you are organized and detail oriented. (I need to practice what I preach.)
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Brand IdentityInspirationMarketingTrick Bag
October 18, 2013

Use Stories to Persuade

"when most of us advocate for ideas we think I've got a compelling argument, a fact or figure. Neuroscience research shows that our brains are not hardwired to understand logic... Our brain is wired to understand and retain…
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Corporate Identity for a Privacy Law Firm 5
Brand IdentityMarketing
July 9, 2013

Corporate Identity for a Privacy Law Firm

Special Modern Design latest project complete. Branding a privacy lawyer was a challenge. So we developed a story around secrecy, hiding and peeling away to reveal.  
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Hang Tags Don't Need to Be Dull 1
Brand IdentityInspirationMarketing
January 30, 2013

Hang Tags Don’t Need to Be Dull

Why do I love this so much? recycled on Etsy from: 25 ideas for how to reuse and repurpose junk mail: Hang tags can tell stories.   or a door hanger DIY hang tag. Stamp it.
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MarketingTrick Bag
January 25, 2013

Seven Quick Things to do to Optimize Your Site

Here are some things to ask yourself to better optimize your site: Do your page titles start with your company name? SOLUTION: Don't start them all with your company name, change it up, make them unique Do you…
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