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Measuring Twice and Cutting Once Since 2000

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Discovery-for-DesignInspiration
January 18, 2015

Saul Bass Attempts to Talk Kubrick into the Poster Design for “The Shining”

Saul Bass Poster Sketches for Stanley Kubrick’s ‘The Shining’. Check out the letter Saul wrote and his fish-head signature. --seen in a tweet by: Michael Bierut and this blog post says: Kubrick made Bass go through at least…
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What's a Buick? 2
Brand Identity
October 9, 2014

What’s a Buick?

Does anyone think it’s funny that Buick is doing a campaign about no one knowing what Buick is? What does Buick evoke? Nothing ...if they have to reinvent themselves. Sounds like a someone new got hired and cleaned…
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Food for thought
September 24, 2014

Lunch, Learn and Beer

I just returned from KPCC’s first in a series of Lunch-n-Learn events. The guest speaker was Meg Gill, the 29 year old who with a partner started Golden Road Brewery. While there are plenty of retail outlets that…
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Trick Bag
July 17, 2014

For Designers Free Download: Easy Facebook Banner Template

Some designers are intimidated by the rapidly changing specs to Facebook and other social platforms. Here is a super simple way to layout a logo image or profile photo and banner image for your client. I've included a…
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A Great Corporate Heritage Story 1
Brand Identity
July 15, 2014

A Great Corporate Heritage Story

Procter and Gamble's Origin Story- Who knew they married sisters? There is a great personable story here. One that is memorable and softens the corporate institutional image —for a second at least. Here is a really great timeline…
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Jackie Robinson Parkway Signage 2
Before and AfterBrand Identity
May 19, 2014

Jackie Robinson Parkway Signage

This just passed legal and is approved by Jackie Robinson's estate. This is one of many new street signs I designed for the historic scenic parkways via New York Department of Transportation (NYDOT). We are shaking things up…
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Brand IdentityInspirationMarketingTrick Bag
December 11, 2013

Consistency Breeds Credibility

How to show that your company is credible? — Consistency breeds Credibility. Keeping marketing materials uniform will give the impression you are organized and detail oriented. (I need to practice what I preach.)
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Brand IdentityInspirationMarketingTrick Bag
October 18, 2013

Use Stories to Persuade

"when most of us advocate for ideas we think I've got a compelling argument, a fact or figure. Neuroscience research shows that our brains are not hardwired to understand logic... Our brain is wired to understand and retain…
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