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Measuring Twice and Cutting Once Since 2000

american express new brand pattern
Brand Identity
April 11, 2018

A “Smudgeless” & Updated New AmEx Logo

The Fast Company  article says Pentagram “has subtly re-engineered the word mark”. A refresh of a brand that was getting stale. So glad they didn't ‘GAP’ it.I like that they under-designed this. If, like me, you have an Amex…
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Off Topic
April 6, 2018

The Importance of Clear Symbols

Never underestimate the importance of clear symbols in logo or icon design. Consider this humorous interpretation of common dashboard warning lights, courtesy of Dave. The correctly identified symbols can be found here. Have you ever misinterpreted or creatively…
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Food for thought
March 27, 2018

Dealing With Difficult Clients: The Impossible Deadline

An important factor in being a successful designer is learning efficient project management skills, one of the most important being guiding client expectations. It is in our best interest to demystify the creative process for our clients. This…
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March 22, 2018

Lubalin Centenary

To celebrate design legend Herb Lubalin’s 100th birthday this past March 17th, the Herb Lubalin Study Center is presenting 100 things from his archive over the next 100 days. Be sure to bookmark to learn some history of Lubalin (pronounced…
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March 15, 2018

Paul Rand Interview

I found this great 1991 interview with Paul Rand on design in which he specifically addresses concerns and problems he solved when creating his iconic logos for IBM, UPS, ABC, and Westinghouse. The host (Miggs Burroughs) seems a little…
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Brand IdentityMarketingStorytelling
March 9, 2018

Storytelling, the Other Marketing

How human attention to stories shapes our thinking. I haven't even gotten to part 2 of this 3 part article on the Fast Company website, but am excited at what I am reading. While I know about the…
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March 6, 2018

The Arch Way

Ad agency Cossette recently displayed the power of McDonald's brand equity by using extremely close crops of the iconic golden arches in their Canada-based "Follow the Arches" campaign, which may be expanded globally based on its success. “To…
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Brand IdentityMarketing
January 11, 2018

Typography Will Save the World…

Typography will save the world...immediately after graphic design and rock & roll have their shot at it. The Coca-Cola Company is hoping typography will at least bolster their marketing strategy and lead to increased sales. Earlier this week,…
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Food for thought
January 4, 2018

Bad Doors are Everywhere!

Have you ever encountered a confusing door—one which it was impossible to know whether to push, pull or look for a hidden button to operate? You are not alone. Joe Posner of Vox and Roman Mars of 99%…
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