Brand IdentityInspirationMarketing

Tribal Marketing: Spread-Worthy Stories

By September 15, 2012 No Comments

Seth Godin says: “The world has always been orga­ni­zed into tri­bes, groups of peo­ple who want to (need to) con­nect with each other, with a lea­der and with a move­ment. The pro­ducts, ser­vi­ces and ideas that are gai­ning currency fas­ter than ever are ones that are built on a tribe.”
Tell your story and make sure it is spread-worthy from person-to-person. Make them feel like they are part of a group, then they will make a stronger, emotional connection with your product or service.

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